- Corporate
- West Bloomfield
- This position has been filled
JOB TITLE: E-commerce Sales Coordinator (exempt)
REPORTS TO: VP, Marketing
HOURS: 40 hours per week, 8-5 Monday thru Friday; occasional weekends
Our company is looking for an E-Commerce specialist to join our marketing team. Our ideal applicant is organized to manage our online inventory and creative to help design campaigns to increase sales.
Overview:
The position involves the continued development of our E-commerce store using WooCommerce platform and include:
- Maintain E-commerce portion of website
- Monitor current product offering, update pricing and information as needed
- Open and close e-commerce stores seasonally
- Maintain the online product data base and manage the navigation, promotion and selling on platform. Activities include: Create product catalogs with data standards; create product cross references; create and standardize new products that are released; populate and maintain product database; coordinate marketing of online specials and markdowns.
- Work with merchandising and marketing team to add products and categories to online store
- Work with marketing team to manage home page promotions
- Monitor and report monthly on online sales, website traffic and customer services, as well as other defined metrics
- Develop and oversee re-targeting campaign for internet shoppers
AREAS OF RESPONSIBILITY:
- Grow current E-Commerce business and sales by expanding selection of products sold on English Gardens E-commerce site
- Manage all E-Commerce platforms, which includes updating products & adding new products, managing online inventory, promotions and other relevant items
- Merchandise products on E-commerce site, which includes:
- Work with merchandising and marketing to obtaining product photos or photograph items
- Write copy
- Add products and photos to the website and organizing “departments” in a meaningful way to generate sales
- Manage inventory of e-commerce products
- Monitor functionality of shopping cart
- Monitor order fulfillment of products, which will be handled by retail stores
- Keep the website and E-commerce shopping cart up to date with products that accurately reflects English Gardens brand and appeal to its customers
- Work with marketing and merchandising team to ensure e-commerce offerings are adequately reflected in promotions, including e-mails, blogs, and social media
- Use analytics to track traffic, customer journey and shopping patterns; monitor shopping cart activity and abandonment. Work with Marketing team to develop campaigns to increase sales and repeat sales among shoppers
- Identify opportunities to generate e-commerce sales, as well as foot traffic into English Gardens brick-and-mortar stores
SPECIFIC DUTIES
- Work with merchandising team for input on product information
- Develop tracking and reporting campaign metric and provide analysis and results of digital campaigns
- Explore, define, and implement innovative on-site solutions and tactics to drive site traffic, acquire new customers and retain current customers
- Refine and manage product on-boarding processes and product offerings
REQUIRED SKILLS:
- Strong proficiency with all programs associated with Microsoft Office including Word, Excel, and Power Point
- Knowledge of Adobe Creative Suite, including InDesign and Photoshop
- Knowledge of WordPress, WooCommerce as plus. Will provide training
- Strong oral, copywriting, and analytical skills
- Effective project management skills with an ability to oversee several projects at a time
- Strong planning skills to develop projects six months to a year in the future
- Good team player able to take direction and meet or exceed team goals
- Build excellent working relationship with all levels of management
- Must be self- motivated, energetic, confident & creative
EDUCATION & QUALIFICATIONS
- Bachelor’s degree required
- 1-2 years marketing experience, preferred
- 1-2 years Microsoft Office experience required
- 1-2 years Adobe Creative Suite experience preferred
- Excellent time and project management skills with strong attention to detail
- Reliable transportation to travel around the metro Detroit market
- Strong written and oral skillset a must
COMPETITIVE BENEFIT PACKAGE:
- Medical, Dental, Life
- PTO
- FSA & HSA programs
- 401K
- Employee discounts: up to 50% off
- Training
- Nice work environment, office
- EAP (employee assistance) program, Magellan
- Year-end Corporate Bonus Incentive, based on company results
- Free life-insurance policy, $10,000
- Bi-weekly pay
- Work remotely with weekly in-office meetings
- Paid holidays 5: 4th of July, Labor Day, Thanksgiving, Christmas and one float holiday